Design creates culture. Culture shapes values. Values determine the future.

Curiosity about life in all its aspects, I think, is still the secret of great creative people.

Design creates culture. Culture shapes values. Values determine the future.

There is no design without discipline. There is no discipline without intelligence.

Everything should be made as simple as possible, but not simpler.

Design creates culture. Culture shapes values. Values determine the future.

Good design is obvious. Great design is transparent.

The work you do while you procrastinate is probably the work you should be doing for the rest of your life.

Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.

Everything should be made as simple as possible, but not simpler.

Design creates culture. Culture shapes values. Values determine the future.

Curiosity about life in all its aspects, I think, is still the secret of great creative people.

Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.