Sergey Safonov

Character designer, Storyteller, Woodturner
Moscow, Russia

Sergey Safonov

Character designer, Storyteller, Woodturner
Moscow, Russia

Toys are tools
for telling stories

They may be molds of memories. They can be emissaries of exploration. They help us to remember special people, feelings and times. Collected, our toys become a bright and playable manifestation: a curated exhibition of who we are.

Toys are tools for telling stories

They may be molds of memories. They can be emissaries of exploration. They help us to remember special people, feelings and times. Collected, our toys become a bright and playable manifestation: a curated exhibition of who we are.

never br

Her name is NEVER —
night whisper, a shadow of the sea wave, a midnight promise. 

never br

Her name is NEVER —
night whisper, a shadow of the sea wave, a midnight promise. 

gooma 01-br

Gooma Toys & Stories

Lost Diaries ->
gooma 01-br

Gooma Toys & Stories

Lost Diaries ->

The End of the Man.
If you don’t get lost, you will never be found. Found in the woods.

Godot: the End ->
godot eotm-br
never br

The End of the Man.
If you don’t get lost, you will never be found.

godot eotm

The End of the Man.
If you don’t get lost, you will never be found.

For me, the character is first and foremost a sign, a symbol. I spend a lot of time balancing the elements, finding the right combinations, and pay special attention to this when the sketch is turned into an object.

Stories, names and surroundings come later and they are just as important.

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